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Introducing the “TL;DR Newsletter” by Clout Monster
“TL;DR” is the only weekly newsletter that reveals proven publicity and media tips from a media strategist for top creators.
We take real world-tested insights from our agency and share what works with you. Learn cold email tactics, storytelling and framing, pitching insights & breakdowns, and oh, so much more — all beamed directly to your inbox in an easy, breezy format (hint: TL;DR here isn’t “Too long; didn’t read” ).
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Or check out a sample of what to expect from actual previous TL;DRs below.
Example "TL;DR" Insights
Click the text below to reveal the goods.
Here’s the sitch.
Maybe you feel like you’re doing everything right in your pitch. You’re…
✅ Personalizing your emails (like ACTUALLY personalizing them)
✅ Pitching relevant topics that would delight their audience
✅ Following up diligently
You’re CHILL… Yet STILL, you hear nothing. Just 🦗🦗🦗 — aaargh!
Instead of getting discouraged and giving up, you can approach pitches like a scientist. 🧑🏻🔬
Every pitch is an opportunity to “test” and learn. First, examine and hypothesize what might’ve gone wrong. Examples:
- Was it the story? (Most of the time it’s the story.)
- Did you talk too much about yourself? (People only care about what you can do for them. Cold, but true.)
- Do they even interview guests or do a story like yours? (Sometimes people pitch the completely wrong person or platform.)
And so on. Then change a variable that you’d like to test. Examples:
- Change the story angle and talking points.
- Emphasize how THEY can benefit, instead of talking about your accolades.
- Try a different kind of audience and platform for your story.
See what happens and repeat. And remember, it’s not a failure. It’s a test. 🧪
The other day I checked out this Persian ice cream shop in Los Angeles that got HIGH star ratings.
Now most restaurants can get respectable star ratings, but this one in particular tickled the media nerd in me.
Imagine my delight when I see this inside:
Zoom in on that middle column…
What would YOU think if you saw all these publications vouching for this business? Here’s what I’m thinking:
- “Wow, this place MUST be good if THESE places talked about it.”
- Great strategic placement of the logos. Highly visible and one of the first things you see when you enter.
- Notice the RELEVANT outlets (like Gourmet, delish, CNN, New York Times, and more)
Altogether this is amazing social proof! The logos (ICE) SCREAM credibility. 🥁 Anyone else SO CURIOUS to try this ice cream now? 😋
By the way, their ice cream hit the SPOT on that hot day. 👌 Or as cool kids would say: “IT SLAPPED, NO CAP.”
So creamy, stretchy, and delicious.