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Introducing the “TL;DR Newsletter” by Clout Monster ๐Ÿ‘พ

“TL;DR” is the only weekly newsletter that reveals proven publicity and media tips from a media strategist for top creators. 

We take real world-tested insights from our agency and share what works with you. Learn cold email tactics, storytelling and framing, pitching insights & breakdowns, and oh, so much more โ€” all beamed directly to your inbox in an easy, breezy format (hint: TL;DR here isn’t “Too long; didn’t read” ๐Ÿ˜œ).

Enter your name and email below to try Clout Monster’s TL;DR Newsletter. It’ll be an adventure! ๐Ÿฆธ๐Ÿปโ€โ™€๏ธ 

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Or check out a sample of what to expect from actual previous TL;DRs below.

Get published in top-tier media?

I'll show you how with my best tips via email. Sign up for the quirky "TL;DR" Newsletter below ๐Ÿ‘พ

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    Example "TL;DR" Insights

    Click the text below to reveal the goods. ๐Ÿ‘พ

    Here’s the sitch.

    Maybe you feel like you’re doing everythingย rightย in your pitch. You’re…

    โœ… Personalizing your emails (like ACTUALLY personalizing them)

    โœ… Pitching relevant topics that would delight their audience

    โœ… Following up diligently

    You’re CHILL… Yet STILL, you hearย nothing. Just ๐Ÿฆ—๐Ÿฆ—๐Ÿฆ— โ€” aaargh!

    Instead of getting discouraged and giving up, you can approach pitches like a scientist. ๐Ÿง‘๐Ÿปโ€๐Ÿ”ฌ

    Every pitch is an opportunity to “test” and learn. First, examine and hypothesize what might’ve gone wrong. Examples:

    • Was it the story? (Most of the time it’s the story.)
    • Did you talk too much about yourself? (People only care about what you can do forย them. Cold, but true.)
    • Do they even interview guests or do a story like yours? (Sometimes people pitch the completely wrong person or platform.)

    And so on. Then change a variable that you’d like to test. Examples:

    1. Change the story angle and talking points.
    2. Emphasize how THEY can benefit, instead of talking about your accolades.
    3. Try a different kind of audience and platform for your story.

    See what happens and repeat. And remember, it’s not a failure. It’s a test. ๐Ÿงช

    The other day I checked out this Persian ice cream shop in Los Angeles that got HIGH star ratings.

    Now most restaurants can get respectable star ratings, but this one in particular tickled the media nerd in me.

    Imagine my delight when I see this inside:

    โ€‹
    Zoom in on that middle column…

    WooOoOOW!

    What would YOU think if you saw all these publications vouching for this business? Here’s what I’m thinking:

    • “Wow, this place MUST be good if THESE places talked about it.”
    • Great strategic placement of the logos. Highly visible and one of the first things you see when you enter.
    • Notice the RELEVANT outlets (like Gourmet, delish, CNN, New York Times, and more)

    Altogether this is amazing social proof! The logos (ICE) SCREAM credibility. ๐Ÿฅ Anyone else SO CURIOUS to try this ice cream now? ๐Ÿ˜‹

    By the way, their ice cream hit the SPOT on that hot day. ๐Ÿ‘Œ Or as cool kids would say: “IT SLAPPED, NO CAP.”

    So creamy, stretchy, and delicious.

    Here's where our strategies and methods have landed us.

    (AKA Juuuuuuust a few of the places my clients and I have been featured in. ๐Ÿ˜‰)

    These people seem to dig my advice

    "Stephanie is an expert in getting high-quality articles published on many major outlets. She combines an understanding of the current media world with the requisite smarts and hustle to get entrepreneurs the right kind of placements."

    Jonathan Goodman

    Founder of The PTDC. Featured in Forbes, Entrepreneur, and more

    "Stephanie has a strategic mind for media and press. She has the rare instinct to know the one thing you need to get you closer to your goal."

    Paco de Leon

    Founder of The Hell Yeah Group. Featured in NPR, Bloomberg, Good Morning America.

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