We help personality-driven businesses get mainstream press and targeted publicity.
Amplify your story, voice, ideas, expertise, and personality on a massive scale.
Our clients have been featured in:
“If you want to establish yourself as a thought leader and drive your personal or professional brand forward, work with Stephanie. In a world of online pretenders, she is the real deal."
VP of Marketing at Common Thread Collective. Featured in Fast Company, Mashable, and more.
OUR CLIENTS RANGE FROM...
…best-selling authors (and aspiring best-selling authors)…
…to platform-specific creators who have large followings…
…all the way to entrepreneurs who want to grow a digital course business.
And of course, many things in-between – across a variety of industries!
It doesn’t matter if you’re a fitness entrepreneur who is also an author and course creator.
Or a business consultant who wants to be a public speaker and start a podcast.
Or a photographer who already sells digital products and wants to pivot to being health and wellness coach.
When it comes to getting mainstream press, our clients are willing to share two things:
Their personal story and their point of view.
If that sounds like you, YESSSS, you’re in the right place! But if your company has:
- A founder(s) who is afraid of being seen…
- A brand that’s afraid of having a point of view…
- A need for cookie-cutter deliverables like periodic press releases for faceless product updates that no one cares about…
Then you’re better off going somewhere else.
The reason we focus on personality-driven businesses is that press for personality-driven businesses is very, very different. We’re not pushing a product or a business. We’re pushing YOU.
It’s YOUR ideas. YOUR reputation. YOUR story.
They’re all personal to you – and uniquely YOU – so when you’re putting yourself out there, the stakes feel so much higher than simply promoting a product update. But when it works out, the results can be so much more rewarding and impactful on both a widespread and personal level.
But here’s the thing.
As a personality-driven business, most traditional PR firms can’t help you.
Other PR firms are not specialized in a business like yours.
Compared to giant corporations that have a bottomless marketing budget, we know you don’t have infinite resources to dedicate to getting publicity. You can’t do this forever, so you have to make your efforts, time, and investment count.
We know you don’t care about media mentions just for the sake of mentions.
You want that mention to help put you on the map.
Turn your book from unknown to bestseller (or help land a book deal in the first place).
Stand out from your competition.
We know you’re looking for PR that actually converts and makes an impact on the tangible and intangible parts of your business.
That’s how we’re different from other PR firms.
PR THAT WORKS FOR YOU
Are you getting sales?
Which publications are best for establishing credibility? Which actually lead to more traffic and eyeballs?
Are you set up to convert all that media attention into newsletter subscribers? What about podcast listeners or social media followers?
Are you absolutely clear on how your ideas are different from your competitors and peers? Could you easily articulate them?
If a journalist called you today, what would you talk about? Are you 100% ready to navigate the conversation for the best possible outcome that leads to more press opportunities?
Once you DO get press, what do you do with it? How would you leverage the press to get more opportunities?
Luckily, we can help with these and more.
Obviously, every PR firm on the planet can focus on impressions. And yes, we help with that too if you want to…
- Expand your reach, get more eyeballs
- Go from invisible to getting in front of your ideal customers
- Promote your book or product
But we go beyond impressions.
Most PR firms only focus on potential impressions and eyeballs – and ONLY those metrics! But did you know that a good PR firm can also help you if you want to…
- Build so much more credibility that you become the go-to expert in your field?
- Develop your public personality and expertise for more brand deals (e.g. book deals, speaking gigs, TV & radio shows, etc.)?
- Attract investors and partners?
- Recruit top talent for your company?
- Boost the long-term SEO value of your business?
Depending on what you need, we’ll be able to walk you through how to use press to get you the results you want.
The problem with other firms is that they rely on a business’ other departments to figure out what to do with all these “eyeballs” and media attention.
We don’t stop there.
We believe that PR is not useful in a vacuum. We believe that PR is most effective if it works with the rest of your business in order to drive the results you care about. That could be newsletter subscribers:
Traffic to key pages:
And of course, sales 🤑
We know that every client’s starting point for press is going to be different.
Oftentimes, we have to first assess a client’s “press readiness” before we go all out on a media and publicity strategy.
Sometimes that means working on your website messaging and products before all that publicity can actually impact your business and goals. We work on your “press readiness” on several levels:
- Is your site optimized for a flood of cold traffic?
- Will you convert those visitors into customers?
- Are you able to best monetize and maximize the potential of your press mentions?
Think of us as your very own in-house publicity team that is specialized and experienced in getting you press and using it to grow your business.
After all, we’ve done practically everything in the online business space, ranging from consulting 7- and 8-figure businesses all the way to building digital courses that have collectively generated over $30MM.
We manage everything from strategy to execution and have helped personality-driven businesses get massive results from media attention:
👍EARNED, NEVER PAID FOR
Your reputation and your business are important to you.
Other PR companies might resort to “paying to play” and doing other shady, desperate tactics to get you featured in places.
These are just cheap tricks to satisfy their quota and fulfill their client contract, but it doesn’t drive results. Worse, they could hurt your reputation.
Every article and appearance we get you is a full editorial article – and EARNED.
We do NOT do paid media. Your article would not be a paid network like Forbes Council or Entrepreneur’s Leadership Network. It is NOT a sponsored podcast appearance. It is also NOT just a press release.
Any media we get you is 100% earned,
which is far more valuable for customer trust.
🤝 HOW WE HELP
Our process is simple:
- You tell us your dream outcome for publicity.
- We handle everything else.
For some clients, they are clear with a specific outcome. That could mean helping them with a book launch campaign that includes obviously landing major press and creating buzz around their book. But it also could involve structuring the exact bonuses to incentivize more preorders, securing collaborations with key platforms, kickstarting Amazon reviews, etc.
For other clients, they may be finding their first onramp to their major press appearances and need more help with their story and buzzworthy angles, as well as finding the right platforms that make sense for them and their goals.
Don’t worry about getting all of your ducks in a row. We will customize our services based on where you’re at, your level of business and resources, and a variety of other factors.
“Stephanie helped me break into the mainstream. When I got to writing for Lifehacker, Thrillist, and other websites, I stopped having trouble filling my group coaching programs."
Growth hacker & cofounded Fitocracy (acquired 2016). Featured in Lifehacker, Thrillist, and more.
"Stephanie is a pro in every sense: knowledgeable, easy to work with, and has a knack for explaining even complex topics to the everyman."
Former Editor-in-Chief of Lifehacker
READY TO REACH OUT?
Before you reach out, please understand that we choose to be selective about whom we take on as a client for a few reasons. Generally speaking, PR is a long-term play, so we are vetting you as much as you are vetting us. But also, at the end of the day, we work with people, not mere products or faceless entities.
If we are going to help you spread your ideas to the world, WE have to believe in YOUR story, ideology, business, etc.
So if you’re interested in working together, click the button below to get started on an application.
Don’t worry, you won’t be locked into anything after you submit. It’s the first step to determine if there’s a potential fit, and if there’s a fit, you’ll hear from us. We’ll talk about your PR goals and how it all works.